Successful Retreats.
Successful Retreats.
Extraordinary Lives.
Extraordinary Lives.
The Catalyst is a 12-week growth accelerator for building a thriving retreat business.
The Catalyst is a 12-week growth accelerator for building a thriving retreat business.
Successful Retreats.
Extraordinary Lives.
The Catalyst is a 12-week growth accelerator for building a thriving retreat business.
Next Cohort:
August 5 - November 1
learn more
Welcome to the experience economy
Welcome to the experience economy
Build The Business of Your Dreams
Build The Business of Your Dreams
Who this program is designed for:
Who this program is designed for:
Messy Sytems
New Retreats
New Retreats
You are starting a retreat business and you want to make sure you do it right the first time.
You are starting a retreat business and you want to make sure you do it right the first time.
Messy Sytems
Struggling Retreats
Struggling Retreats
You are running a retreat business, but you are struggling to keep it alive and well.
You are running a retreat business, but you are struggling to keep it alive and well.
Successful Retreats
Successful Retreats
You are running a successful retreat business and you're ready to reach your full potential.
You are running a successful retreat business and you're ready to reach your full potential.
REALITY CHECK
REALITY CHECK
“If you’re not growing, you’re dying.”
“If you’re not growing, you’re dying.”
“If you’re not growing, you’re dying.”
The experience economy is rapidly growing, and impactful experiences are now valued at an unprecedented level.
Economic trends are moving away from commodities, products and services. These types of products are quickly losing value as people are seeking out memorable, impactful and transformational experiences in favor of meaningless stuff.
The experience economy is rapidly growing, and impactful experiences are now valued at an unprecedented level.
Economic trends are moving away from commodities, products and services. These types of products are quickly losing value as people are seeking out memorable, impactful and transformational experiences in favor of meaningless stuff.
Base materials that have a “market price” such as gas, cotton, coffee beans and gold. Lowest value.
Products that are derived from commodities, such as t-shirts, ground coffee and jewelry. Low value.
Custom goods that are created on-demand for a specific customer such as tailored suits, cappuccinos and wedding rings. Medium value.
Unique, real-life experiences that utilize commodities, goods and services to create memorable experiences, such as Suit Club NYC, Starbucks and weddings. High value.
Series of experiences that result in permanent change, such as a personal makeover, building a successful business, and marrying the right person. Highest value.
Key point: Sell transformational experiences, not commodities, goods and services. Don't sell stuff, sell outcomes!
Considering that retreats are in the experience economy, why is it that many retreat businesses struggle to thrive?
What’s going on here?
Retreat businesses are expensive and complex endeavors.
They often start out as passion projects, but it’s disheartening when you realize things aren’t panning out how you planned.
Even if you run a successful retreat business, it's very possible that significant growth and progress continue to elude you. Things are going good, but you can't break through the glass ceiling.
The core problem here is that most retreats spend the majority of their time and resources focusing on developing their retreat experience, and a minority of their time on business development.
While the retreat experience is critically important, there is a clear imbalance in the equation.
Without a healthy emphasis on business development, strategy, systems, branding, marketing and sales, retreats are destined for stagnation and inconsistent growth.
Base materials that have a “market price” such as gas, cotton, coffee beans and gold. Lowest value.
Products that are derived from commodities, such as t-shirts, ground coffee and jewelry. Low value.
Custom goods that are created on-demand for a specific customer such as tailored suits, cappuccinos and wedding rings. Medium value.
Unique, real-life experiences that utilize commodities, goods and services to create memorable experiences, such as Suit Club NYC, Starbucks and weddings. High value.
Series of experiences that result in permanent change, such as a personal makeover, building a successful business, and marrying the right person. Highest value.
Key point: Sell transformational experiences, not commodities, goods and services. Don't sell stuff, sell outcomes!
Considering that retreats are in the experience economy, why is it that many retreat businesses struggle to thrive?
What’s going on here?
Retreat businesses are expensive and complex endeavors.
They often start out as passion projects, but it’s disheartening when you realize things aren’t panning out how you planned.
Even if you run a successful retreat business, it's very possible that significant growth and progress continue to elude you. Things are going good, but you can't break through the glass ceiling.
The core problem here is that most retreats spend the majority of their time and resources focusing on developing their retreat experience, and a minority of their time on business development.
While the retreat experience is critically important, there is a clear imbalance in the equation.
Without a healthy emphasis on business development, strategy, systems, branding, marketing and sales, retreats are destined for stagnation and inconsistent growth.
As the saying goes, “if you’re not growing, you’re dying.”
If you want to ensure you avoid the death of your business, listen up.
The Catalyst could be the one thing that changes everything.
As the saying goes, “if you’re not growing, you’re dying.”
If you want to ensure you avoid the death of your business, listen up.
The Catalyst could be the one thing that changes everything.
PROGRAM OVERVIEW
PROGRAM OVERVIEW
Transcend Your Limitations
Transcend Your Limitations
Transcend Your Limitations
You create incredible experiences.
It's time for an incredible business.
You create incredible experiences.
It's time for an incredible business.
SMART SYSTEMS
SMART SYSTEMS
Eliminate Chaos
Escape spreadsheet hell and build a business like it's 2024. Set up systems that empower you to accomplish more with less.
Escape spreadsheet hell and build a business like it's 2024. Set up systems that empower you to accomplish more with less.
Escape spreadsheet hell and build a business like it's 2024. Set up systems that empower you to accomplish more with less.
PROFITABLE SALES
PROFITABLE SALES
Maximize Revenue
Tired of running on thin profit margins, making just enough to keep going? It's not enough to survive, you need to thrive.
Tired of running on thin profit margins, making just enough to keep going? It's not enough to survive, you need to thrive.
Tired of running on thin profit margins, making just enough to keep going? It's not enough to survive, you need to thrive.
POTENT MARKETING
POTENT MARKETING
Expand Reach
Take the mystery out of marketing and develop a comprehensive marketing strategy that will earn attention and advocacy.
Take the mystery out of marketing and develop a comprehensive marketing strategy that will earn attention and advocacy.
Take the mystery out of marketing and develop a comprehensive marketing strategy that will earn attention and advocacy.
Module 1
Module 1
From Chaos to Order
From Chaos to Order
From Chaos to Order
What to Expect
Streamline Your Operations
Outcome: A retreat business operating system that's built for sustainable growth.
What to Expect
Streamline Your Operations
Outcome: A retreat business operating system that's built for sustainable growth.
Systems / Software
Set up smart business systems on modern software.
Operations / Efficiency
Eliminate bottlenecks and establish silky smooth operations.
Communications / Teamwork
Ensure that everyone on your team is on the same page at all times.
GOING DEEPER
GOING DEEPER
Streamline Your Business
Retreat businesses are no joke. There’s a gazillion things that need attention all the time.
Fires to put out.
Things falling through the cracks.
Everything always running behind.
I don’t know about you, but that’s not the kind of business I want to run.
When we’re operating on outdated and inefficient systems, we are doomed for overwhelm.
It’s understandable though. For most of us, our retreat businesses started out as passion projects. We did it for the love and experience, not the business stuff.
The problem is that we often end up with frankenstein businesses that were patched together over the years into a monstrously clunky system.
Spreadsheets here, there and everywhere.
The mantra is “Where did I put that?”
It’s time to escape spreadsheet hell and build a business like it’s 2024.
You don’t want to merely keep up, you want to be at the top of your game.
Let’s get you there.
Retreat businesses are no joke. There’s a gazillion things that need attention all the time.
Fires to put out.
Things falling through the cracks.
Everything always running behind.
I don’t know about you, but that’s not the kind of business I want to run.
When we’re operating on outdated and inefficient systems, we are doomed for overwhelm.
It’s understandable though. For most of us, our retreat businesses started out as passion projects. We did it for the love and experience, not the business stuff.
The problem is that we often end up with frankenstein businesses that were patched together over the years into a monstrously clunky system.
Spreadsheets here, there and everywhere.
The mantra is “Where did I put that?”
It’s time to escape spreadsheet hell and build a business like it’s 2024.
You don’t want to merely keep up, you want to be at the top of your game.
Let’s get you there.
The first thing we’re going to do is set you up with cutting-edge business systems that instantly transforms complexity into simplicity and ease.
Systems are the foundation and root structure of your business. Without strong roots, trees eventually topple over under the stress of their own weight. The taller the tree, the stronger and deeper the roots required.
We’re going to make sure you are set up for stable and steady growth.
The first thing we’re going to do is set you up with cutting-edge business systems that instantly transforms complexity into simplicity and ease.
Systems are the foundation and root structure of your business. Without strong roots, trees eventually topple over under the stress of their own weight. The taller the tree, the stronger and deeper the roots required.
We’re going to make sure you are set up for stable and steady growth.
Module 2
Module 2
From Broke to Thriving & Profitable
From Broke to Thriving & Profitable
From Broke to Thriving & Profitable
What to Expect
Make More Money
Outcome: Maximize value, profit and conversions.
What to Expect
Make More Money
Outcome: Maximize value, profit and conversions.
Products / Offers
Products / Offers
Transform your products into high-value offers that people love.
Sales / Enrollment
Sales / Enrollment
Streamline your sales and enrollment process.
Partnerships / Advertising
Partnerships / Advertising
Generate leads on autopilot through strategic partnerships and ads.
GOING DEEPER
GOING DEEPER
A Broke Business is a Broken Business
A Broke Business is a Broken Business
A Broke Business is a Broken Business
Most retreat businesses are started as passion projects. It’s not about the money, it’s about the experiences. But what happens when we don’t make enough money? Well, we’re broke. A broke business is a broken business, and a broken business can’t grow.
Retreats are extremely risky projects that are often running on blood, sweat and tears. Staff are underpaid. Deposits are often expensive. Profit margins are razor thin. Tickets go unsold. You’re hanging on by a thread.
If you actually want to materialize the dream that got you started in the first place, you need to get serious about making money. Money is fuel for your business. NO MONEY, NO BUSINESS.
If you’re not all that interested in making a lot of money with your retreats business, then this program probably isn’t for you.
If you do want to create a wildly profitable and successful business, here’s how we’re going to do it.
Most retreat businesses are started as passion projects. It’s not about the money, it’s about the experiences. But what happens when we don’t make enough money? Well, we’re broke. A broke business is a broken business, and a broken business can’t grow.
Retreats are extremely risky projects that are often running on blood, sweat and tears. Staff are underpaid. Deposits are often expensive. Profit margins are razor thin. Tickets go unsold. You’re hanging on by a thread.
If you actually want to materialize the dream that got you started in the first place, you need to get serious about making money. Money is fuel for your business. NO MONEY, NO BUSINESS.
If you’re not all that interested in making a lot of money with your retreats business, then this program probably isn’t for you.
If you do want to create a wildly profitable and successful business, here’s how we’re going to do it.
First things first, we need to establish a clear understanding of cost, price, value and profit. The relationship between these metrics form the basis of pricing. The key to a thriving business is to strategically minimize costs and maximize value. Price falls somewhere in the middle. And profit is the difference between price and cost.
Businesses don’t operate on price, they operate on profit. Even non-profits earn profit, but those profits are reinvested in the organization. If you aren’t profitable, you aren’t growing. And if you’re not growing, you’re dying.
Next we will craft a retreat offer that empowers you to maximize your value, while minimizing your costs. So even if your prices stay the same, you get more clients and make more money!
It’s not about changing what you do, it’s about changing how you package it, how people perceive it, and the value they believe they will receive from it.
The one thing you could change in your business that could have the most immediate and dramatic impact is your offer. Get this right, and it will change everything overnight.
Next, we will work with you to create a custom sales process that your clients and bank account will absolutely love. We will give you everything you need to sell in a way that feels natural, authentic and empowering for everyone involved.
Last but not least, we’ll set you up with an advertising strategy so you can generate quality leads on demand. No more wondering if people are seeing your retreat.
First things first, we need to establish a clear understanding of cost, price, value and profit. The relationship between these metrics form the basis of pricing. The key to a thriving business is to strategically minimize costs and maximize value. Price falls somewhere in the middle. And profit is the difference between price and cost.
Businesses don’t operate on price, they operate on profit. Even non-profits earn profit, but those profits are reinvested in the organization. If you aren’t profitable, you aren’t growing. And if you’re not growing, you’re dying.
Next we will craft a retreat offer that empowers you to maximize your value, while minimizing your costs. So even if your prices stay the same, you get more clients and make more money!
It’s not about changing what you do, it’s about changing how you package it, how people perceive it, and the value they believe they will receive from it.
The one thing you could change in your business that could have the most immediate and dramatic impact is your offer. Get this right, and it will change everything overnight.
Next, we will work with you to create a custom sales process that your clients and bank account will absolutely love. We will give you everything you need to sell in a way that feels natural, authentic and empowering for everyone involved.
Last but not least, we’ll set you up with an advertising strategy so you can generate quality leads on demand. No more wondering if people are seeing your retreat.
Module 3
Module 3
From Invisible to Celebrated
From Invisible to Celebrated
From Invisible to Celebrated
What to Expect
Grow Your Audience & Social Impact
Outcome: Earn attention, engagement and raving fans.
What to Expect
Grow Your Audience & Social Impact
Outcome: Earn attention, engagement and raving fans.
What to Expect
Grow Your Audience & Social Impact
Outcome: Earn attention, engagement and raving fans.
Branding / Identity
Branding / Identity
Establish a potent brand that people resonate with.
Messaging / Storytelling
Messaging / Storytelling
Tell your story in a way that inspires engagement.
Strategy / Campaigns
Strategy / Campaigns
Create a consistent marketing plan that gets the word out.
GOING DEEPER
GOING DEEPER
Earning Attention & Influence
You created the retreat. You built the website. You created the post. You posted it. Crickets...
And then you realize you haven’t posted anything in months, and no one is paying attention.
Uh, oh...
Marketing is not sales. It’s about giving and sharing, not asking and selling.
If you’re not consistently executing a marketing strategy, you’re not actually marketing. That’s just making stuff and occasionally posting about it in hopes that people will see it and click.
Why do some brands attract insane amounts of attention, and other brands attract none?
Is it because one is more valuable than the other?
Or is one just better at marketing than the other?
My bet is on #2.
If you to want build a following of people who truly care, pay attention, and want to buy, you need to get serious about marketing. This is how the world finds out about what you do.
And if you do it right, you’ll have an endless supply of engaged community members who are excited to buy all the amazing things you offer.
So let’s set you up with a marketing system that turns your passion project into a brand that’s built to last.
You created the retreat. You built the website. You created the post. You posted it. Crickets...
And then you realize you haven’t posted anything in months, and no one is paying attention.
Uh, oh...
Marketing is not sales. It’s about giving and sharing, not asking and selling.
If you’re not consistently executing a marketing strategy, you’re not actually marketing. That’s just making stuff and occasionally posting about it in hopes that people will see it and click.
Why do some brands attract insane amounts of attention, and other brands attract none?
Is it because one is more valuable than the other?
Or is one just better at marketing than the other?
My bet is on #2.
If you to want build a following of people who truly care, pay attention, and want to buy, you need to get serious about marketing. This is how the world finds out about what you do.
And if you do it right, you’ll have an endless supply of engaged community members who are excited to buy all the amazing things you offer.
So let’s set you up with a marketing system that turns your passion project into a brand that’s built to last.
In the program, we will clarify the difference between marketing, branding and sales. Hint: they are wildly different and serve specific functions.
Your brand is your reputation. Your marketing is how you build it.
So we’ll start by working with you to create a brand strategy that clarifies how you want to be perceived by the world. And what we need to do to influence and reinforce that perception.
From there, we are ready to create a marketing system that will empower you to grow your audience on autopilot. Batch create your content using our streamlined content creation system, then schedule it all out. Set it and forget it.
We will make sure that every piece of marketing content you publish is overflowing with personality, impact, relatability and resonance.
You’ll be proud to present your creations to the world, and the world will be happy to receive them.
Win-win.
People do business with those they like, know and trust.
Let’s set you up with branding and marketing that will build you an engaged audience of people who like you, know you and trust you.
From there, anything is possible.
In the program, we will clarify the difference between marketing, branding and sales. Hint: they are wildly different and serve specific functions.
Your brand is your reputation. Your marketing is how you build it.
So we’ll start by working with you to create a brand strategy that clarifies how you want to be perceived by the world. And what we need to do to influence and reinforce that perception.
From there, we are ready to create a marketing system that will empower you to grow your audience on autopilot. Batch create your content using our streamlined content creation system, then schedule it all out. Set it and forget it.
We will make sure that every piece of marketing content you publish is overflowing with personality, impact, relatability and resonance.
You’ll be proud to present your creations to the world, and the world will be happy to receive them.
Win-win.
People do business with those they like, know and trust.
Let’s set you up with branding and marketing that will build you an engaged audience of people who like you, know you and trust you.
From there, anything is possible.
WHAT'S INCLUDED
WHAT'S INCLUDED
Breakthrough.
Breakthrough.
Breakthrough.
Grow a thriving and profitable retreat business.
Grow a thriving and profitable retreat business.
Comprehensive 12 week "done-with-you" program
We will guide you through every step of the process.
Weekly Workshops
+ Recordings
Live trainings every week throughout the program.
Weekly Q&A
+ Recordings
Weekly Q&A
+ Recordings
Q&A and feedback sessions to ensure you're on the right track.
Group Coaching
Group Coaching
Group Coaching
Join a small group of like-minded retreat leaders who want to help you thrive.
Join a small group of like-minded retreat leaders who want to help you thrive.
Join a small group of like-minded retreat leaders who want to help you thrive.
Private Community
Private Community
Private Community
Cohort discussions will be hosted on a private community platform.
Cohort discussions will be hosted on a private community platform.
Cohort discussions will be hosted on a private community platform.
ENROLLMENT
ENROLLMENT
Time To Level Up
Time To Level Up
Time To Level Up
Let's make this your best year yet.
Let's make this your best year yet.
THE CATALYST
A 12-week growth accelerator for building a thriving retreat business.
A 12-week growth accelerator for building a thriving retreat business.
A 12-week growth accelerator for building a thriving retreat business.
PROGRAM SCHEDULE
August 4 - November 1, 2024
August 4 - November 1, 2024
Enrollment Deadline
July 31, 2024 (or when full)
July 31, 2024 (or when full)
Program Capacity
5 Retreat Busineses
5 Retreat Busineses
Exclusive Bonuses
Exclusive Bonuses
All participants receive the following bonuses as exclusive perks for joining the program.
Comprehensive business, marketing, sales, branding & event analysis + report
Comprehensive business, marketing, sales, branding & event analysis + report
Unlimited 24/7 text consulting
Unlimited 24/7 text consulting
Retreat business system template/workspace
Retreat business system template/workspace
Retreat planner
Retreat planner
Lifetime access to program materials and private community
Lifetime access to program materials and private community
Project/collaboration management system
Project/collaboration management system
Marketing campaign/content planner
Marketing campaign/content planner
Marketing results tracker
Marketing results tracker
Sales process templates/diagrams
Sales process templates/diagrams
Enrollment application template
Enrollment application template
Product/retreat offer template
Product/retreat offer template
Retreat pricing & income/expense calculator
Retreat pricing & income/expense calculator
Retreat business website + event landing page templates
Retreat business website + event landing page templates
Brand system template
Brand system template
If you are serious about building a thriving retreat business, The Catalyst will set you up for longterm success.
If you are serious about building a thriving retreat business, The Catalyst will set you up for longterm success.
ABOUT US
ABOUT US
Meet Your Guides
Meet Your Guides
Our knowledge, skills and experience = your secret weapon
Our knowledge, skills and experience = your secret weapon
Andy Freeland
Andy Freeland
RETREAT DIRECTOR @ KALANI
RETREAT DIRECTOR @ KALANI
FOUNDER @ SYNTHESIS
FOUNDER @ SYNTHESIS
15 years experience in brand, marketing and sales strategy. Founded Synthesis, a retreat company for music producers averaging 25-100 participants per retreat. Andy is also the director of retreats at Kalani, Hawaii's largest and most beloved retreat center. Also an accomplished DJ and musical artist, regularly performing for hundreds of ecstatic dancers.
15 years experience in brand, marketing and sales strategy. Founded Synthesis, a retreat company for music producers averaging 25-100 participants per retreat. Andy is also the director of retreats at Kalani, Hawaii's largest and most beloved retreat center. Also an accomplished DJ and musical artist, regularly performing for hundreds of ecstatic dancers.
Justin Case
Justin Case
Technology DIRECTOR @ KALANI
Technology DIRECTOR @ KALANI
Justin is the technology director of Hawaii's largest retreat center, where he transforms complexity into simplicity. He bring a diverse background in marketing, design, e-commerce, and education. His holistic approach ensures that every aspect of every project is handled with precision and care, leading to seamless integration and optimal performance.
Justin is the technology director of Hawaii's largest retreat center, where he transforms complexity into simplicity. He bring a diverse background in marketing, design, e-commerce, and education. His holistic approach ensures that every aspect of every project is handled with precision and care, leading to seamless integration and optimal performance.
Frequently asked questions
Frequently asked questions
Is this for established reteats businesses only?
Any retreat-related businesses are welcome, old or new.
I am a retreat host, is this program for me?
I own a retreat center, is this program for me?
Is this for established reteats businesses only?
I am a retreat host, is this program for me?
I own a retreat center, is this program for me?
© 2024 THE CATALYST